Original typographic design
1,428 Likes · 29 comentarios · 23 feb 2025
01 · Context & Challenge
Turning expertise into a daily editorial presence
The challenge was to turn existing materials—Darren Daily, webinars, masterclasses, videos, books and articles—into a steady stream of content for executives, directors and business leaders while preserving the author’s personal voice.
02 · My Role
Digital Content & Marketing
Editorial Planning
- Editorial strategy and content calendar.
- Topic research and copywriting.
- Adapting content for LinkedIn, Instagram, Facebook and YouTube.
- Original typographic graphics and carousels.
- LinkedIn newsletter “Better Every Day”: article selection and adaptation, copy, cover design and promotion.
Production & Community
- Short- and long-form video editing, Reels and YouTube thumbnails.
- Multichannel scheduling and publishing.
- Stories, polls and personal-storytelling posts.
- Comment and like management, including comment automations.
- Analytics monitoring and editorial optimization.
Attribution boundaries: Video content was adapted from existing source material; I did not produce Darren’s original photography. The newsletter was managed on LinkedIn, not through email marketing. I do not attribute funnel, revenue or monetization outcomes to my role.
03 · Content System
One content library, multiple formats and entry points
The system combined original typographic posts and author quotes with adapted clips, educational content and personal moments. The usual cadence was around two posts per day and, at times, one or two videos daily, strategically repurposing material from different sources. Personal milestones, team anniversaries and everyday moments also helped humanize the brand.
04 · Documented Results
Reach, Authority & Engagement
1,455,294
Organic LinkedIn impressions
25 ago 2024 – 30 ago 2025
502,906
Unique LinkedIn members reached
Same reporting window
30.8%
Senior / C-suite LinkedIn audience
127,321
Better Every Day article reads
Sep 2024 – Sep 2025
+11,387
New LinkedIn newsletter subscribers
Sep 2024 – Sep 2025
97,753
Facebook comments
510 posts · Aug 2024–Aug 2025
Metrics come from platform reports with different reporting windows. They should not be interpreted as combined unique users across networks.
05 · Selected Work
Instagram Content & Creative
Examples of original design, adapted video and editorial publishing. Figures are individual post metrics, not aggregated results.
“Consistency is the Key”
945 Likes · 52 comentarios · 19 jul 2025
“Compound Effect”
Adapted video · 2,260 Likes · 28 comentarios
“Push Yourself”
Adapted video · 1,550 Likes · 44 comentarios
Editorial storytelling & community
1,834 Likes · 200 comentarios · 26 feb 2025. Photo not produced by me.
Have a content project in mind?
Available for senior strategic roles and selected projects.