Portfolio & Selected Work

Selected Projects.
Documented Results.

Scalable content systems, B2B authority and performance campaigns. Strategic thinking and creative judgment backed by documented results.

Explore Selected Work ↓ Let’s Talk About Your Project
Yamaha Darren Hardy LG Pepsi MSC Cruises Volkswagen
01 / CASE STUDIES

Case
Studies.

Multichannel ecosystems and integrated content strategies where creative direction supports measurable objectives.

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216.1K

Instagram link clicks

🎬

31.4M

Total Instagram views

Yamaha • Multi-account content ecosystem (~110 posts/month)

Content coordination for three Yamaha accounts across Argentina and Uruguay.

Context: I coordinated strategy across Yamaha Motor Argentina, Yamaha Motor Uruguay and Yamaha Plan de Ahorro. I translated product specifications and commercial plans into a steady flow of around 110 posts per month, improving production efficiency while maintaining brand standards.

My Role: Digital Marketing Strategist — Content & Social Media. Concept development, copywriting, creative briefs for design and video, content calendars and analytics. Final editing was handled by the design team; paid media was managed by another team member.

31.4M / 216.1K

Instagram views and link clicks for Plan de Ahorro (Jan–Sep 2026; overall account performance, including paid support).

4.3M & 2.22M

Featured Reels: MT-03 “Lado Oscuro” (4.3M views) and Ténéré 700 (2.22M views; collaboration/cross-post, not counted as two separate pieces).

View the full Yamaha case study
Darren Hardy A-Team • B2B Authority & Personal Brand

Adapting leadership content for LinkedIn, Instagram, Facebook and YouTube.

Challenge: Turn the author’s library of ideas, books and educational materials into a consistent editorial system for LinkedIn, Instagram, Facebook and YouTube, aimed at professionals, executives and business leaders.

My Role: Digital Content & Marketing Strategist. I led editorial strategy and the content calendar; wrote social copy and newsletter content; designed typographic posts and carousels; adapted source materials into short- and long-form video; created thumbnails, scheduled posts and managed the community. Darren’s original photography and source videos were not produced by me.

1.45M

Organic LinkedIn impressions (Aug 25, 2024–Aug 30, 2025; 502.9K unique members reached; 30.8% senior/C-suite audience).

127.3K / +11.3K

Article reads and new subscribers for the LinkedIn newsletter “Better Every Day” (Sep 2024–Sep 2025).

View the full Darren Hardy case study
Cita completa de Instagram: You can only control two things in your life: your attitude and your actions
Original typographic design and copy ❤️ 1.428 · 💬 29 · 23 feb 2025
Editorial system

Daily, multichannel content

Strategic repurposing of educational source material into original graphics, adapted clips, educational posts and personal storytelling.

LinkedIn · Instagram · Facebook · YouTube

Creative execution

From idea to publication

Original typographic design, copywriting, video editing, thumbnails, scheduling and community management.

Strategy + creative execution

Documented impact

Authority and community

LinkedIn and newsletter data document organic reach and readership; no funnel or revenue outcomes are attributed to this work.

See the full case study using the button above.

MSC Cruises Argentina • B2C Activation & Social Media

Adapting MSC Cruises’ global communications for Argentine audiences through local content and community moderation.

Context & Role: As a Social Media & Content Specialist on an agency team, I adapted global guidelines for the Argentine market. Content featuring the #MSCMusica itinerary was turned into trivia formats (“Test your travel knowledge”), connecting destinations with local experiences.

Documented result: The October 2022 report recorded 2,265 comments and direct messages handled across the audited channels.

MSC Trivia 1
MSC Trivia 2
MSC Trivia 3
02 / PAID MEDIA

Performance &
Paid Media.

Acquisition and paid optimization strategies focused on commercial outcomes, with historical local-currency costs kept private.

Google Ads / SEM Search

Search campaigns designed to capture active demand.

Scope: Google Search campaigns for an anonymized branding agency, designed to capture relevant searches and generate leads.

My Role: Campaign strategy and structure, keyword research, analysis of stronger and weaker search terms, campaign and ad group organization, and ad copywriting. Final activation required client approval.

≈ 1.000

Clicks

October 2020

≈ 15

Reported conversions

October 2020

≈ 8%

Search CTR

October 2020

Rounded figures from the campaign report. Source: Google Ads report · October 2020.
03 / SELECTED BRAND WORK

Selected Brand
Work.

Selected contributions in production, visual direction and creative adaptation; no unverified performance claims.

Pepsi Ecuador · ‘Break the Routine’ campaign

On-set support and visual styling to adapt a global campaign to local audiences.

On-set contribution: Supported filming and photo shoots for the local adaptation of the campaign in Ecuador, contributing to framing, product placement and styling to create everyday scenes.

Production and modeling: Worked as a hand model in close-up shots highlighting natural product use, helping create a library of photography for the brand’s digital channels.

Setup Cámara Pepsi Behind the Scenes
Post Pepsi 1
Post Pepsi 2
LG Ecuador · Home Appliances

Turning technical product features into quick, practical instructional content.

Concept and scripts: Developed lightweight content formats and scripts for LG Ecuador’s home-appliance catalog, creating “life hack” content that turned technical specifications into practical household tips.

Execution and demonstration: Appeared on camera and worked as a hand model in product demonstrations, including garment-care and quick-folding techniques, making technology more relatable on social media.