Planning and developing vertical content for key subscription-plan products, translating offer details into brand-aligned creative for official Meta channels.
Views
31,4M
+264,6% interanual
Reach
5,5M
Unique accounts
Link Clicks
216,1K
+256,1% interanual
Interactions
136,7K
+149,1% interanual
Profile Visits
185,3K
+187,6% interanual
New Followers
24,8K
Growth during the period
Views
30,3M
Total video views
Link Clicks
98,1K
Website traffic generated
Page Visits
67K
Traffic to the Facebook Page
Net follows during the period
4,9K
Growth during the period
Yamaha Plan de Ahorro needed to communicate official subscription plans for high-demand models (Hyper Naked and Adventure lines), distinguishing plan terms from a traditional direct purchase while following brand guidelines.
The goal was to shape commercial terms into vertical Instagram Reels narratives that held attention and directed interested audiences to official inquiry channels.
Digital Marketing Strategist — Content & Social Media
Final editing and animation were handled by the design and audiovisual production team. Paid media buying and ad distribution were managed by another team member.
My direct responsibilities covered strategic concept development, copywriting, technical scripting and publishing coordination.
Concept
Narrative angle and model value proposition.
Copywriting
On-screen script and direct copy focused on the plan.
Creative Brief
Technical editing guidance for the design team.
Planning
Strategic calendar and alignment with launches.
Publishing
Publishing and setup across official channels.
Review
Reviewing metrics against official Meta reports.
Views
4,30 M
Reach
3,32 M
Concept and copy: The piece used the MT-03’s “Dark Side of Japan” identity to introduce the subscription plan without losing the model’s visual impact. I wrote the hooks and outlined pacing for the editing team.
Views
2,23 M
Reach
2,55 M
Concept and copy: I structured the vertical narrative for the Ténéré 700 plan launch, combining the offer terms with an off-road look and a call to explore the official plan.
The analyzed post data show that subscription terms can be integrated into an agile vertical format while maintaining Yamaha’s visual standards and brand identity.
Technical scripts, creative briefs and advance planning supported the audiovisual team’s work. View and reach figures come from the official account reports.