Digital Marketing Strategist
Strategy · Creative · Content · Performance
LAURA
DESIREÉ
LAURA
DESIREÉ
SCROLL / ↓
Strategy · Creative · Content · Performance
Featured Brands & Clients
More than 10 years working across digital marketing, content and brand communication.
I connect business goals with clear messaging, creative work and channel execution, then use performance data to decide what to improve.
Setting priorities, messaging and channels so the brand communicates clearly with the right audience.
Ideation and production of visual assets crafted to high aesthetic standards that project immediate authority.
Channel management, paid acquisition, and analytics geared toward transforming qualified attention into business results.
* AI and automation tools are integrated as internal workflow accelerators under human discernment and quality control.
Scope, platform and timeframe are always documented.
31.4M
Instagram Views
Reels and product content ecosystem during the audited reporting period.
1 ene – 25 sep 2026216.1K
Instagram Web Clicks
Clicks to the official Yamaha Plan de Ahorro website during the reported period; account-level results include both organic and paid activity.
1 ene – 25 sep 20261.45M
Organic LinkedIn Impressions
Editorial distribution of executive thought-leadership and video assets.
25 ago 2024 – 30 ago 2025502.9K
Unique LinkedIn Members Reached
502.9K unique LinkedIn members reached.
25 ago 2024 – 30 ago 202510+ Years
Track Record
More than 10 years working across digital marketing, content and brand communication.
Selected campaigns and content projects developed for different brands.
Digital Marketing · Content · Social · Creative
My Role: Content strategy, concept development, copywriting, creative direction, editorial planning, publishing and performance analysis.
Period: Jan 1 – Sep 25, 2026
Editorial Planning · Social · Video · Personal Brand
My Role: Content strategy, creative production, social publishing, video editing and content repurposing across Darren Hardy’s digital ecosystem.
1.45M organic LinkedIn impressions and 502.9K unique LinkedIn members reached (2024–2025).
Content · Localization · Community · Social
My Role: Localization and translation of global HQ guidelines (EN to Argentine ES), local content creation, copywriting, destination research, editorial planning, publishing, and community management (comments and DMs).
Rollout of interactive formats, audience surveys, and performance reporting analysis across an ecosystem coordinated with global HQ and paid media support.
Paid Media · Meta Ads · Google Ads · Optimization
My Role: Paid campaign setup, audience configuration, copy, keyword research, campaign structure, performance analysis and optimization across Meta and Google Ads.
Campaigns across Meta and Google Ads, with performance tracking and adjustments based on the available data.
My role: Participated in photo shoots and visual production in collaboration with the creative team.
My role: Content research and selection, copywriting, social post ideation, and collaboration with the design team.
I work from the initial brief through publishing and performance review, using what the results show to guide the next steps.
Business objectives, audience insights, competitive landscape, and operational constraints.
Positioning, core messaging, creative direction and content planning.
Content production, graphic design, video editing, campaign rollout, and channel distribution.
Performance analytics, actionable takeaways, testing, and continuous outcome optimization.
A perspective connecting communication, visual craft, and quantitative analysis.
"I’m Laura Desireé, a digital marketing strategist with a background that brings together communication, content, social media, creative direction, and performance marketing."
I have worked with global brands, thought leaders, and businesses across different markets. I combine strategic thinking, creative judgment, and hands-on digital content and channel experience, using business goals and data to guide the work.
I can join an in-house team or help move a specific project forward.
I’m looking for a senior role where I can connect strategy, content, creative direction, and performance analysis as part of a team that values both vision and execution.
Need help organizing content, developing a campaign, or understanding what is working across your digital channels?